The importance of marketing in travel and tourism Essay

The importance of marketing in travel and tourism - Essay Example There are several factors that impact the image of a company: advertising (any paid form of performancing the ideas, production and services); personal selling (the advertising for one or several potential clients which takes place while negotiations and aimed to have long-term realtionship between the companies); sales poromotion (stimulating arrangements selling the pruducts and services); public relationship (development of the relatiuonship between the companies with the help of creating a good reputation). (Peter D. Bennet) As for air companies, it should be mentioned the the way of creating an image is the quality of the services they produce. Product is the indicator of the organization. So a great attention should be paid to the quality of products and services. According to the marketing concepts, the companies achieve the competative advantages by working out the proposals which meet the needs of the comsumers more that the competative companies do. The companies can gain the competative advantage by reducing the price, and better quality of the production. The companies should consider not only the consumers’ needs but the strategies of the competitive companies. The first step in this direction is competitor analysis – the process of defining and evaluating the competative companies. The next step is working out the competitive strategies, that would help to have a good position at the market and gain the competitive advantage. (Leslie de Chertony). In order to achieve success and just to survive companies should change their philosophy. To win a good position at the contemporary market the companies should be consumer oriented. It is impoartant to know everything not only about production but about the creating the customer value orientation. It is very important to satisfy the customer’s expectations and to define the level of satisfaction. Usually the