Sustainability and International Cooperate Citizenship - Samples

Question: Discuss about the Sustainability and International Cooperate Citizenship. Answer: Introduction Pure Organic Food and Juice Bar was established in May 2010 by Jacqueline Graham and Samuel Buob (Valente Graham, 2012). In the business they incorporated the business strategy With mission to provide exceptional nutritious as well as delicious food while growing their business in sustainable and ethical manner. This organization was created on the following basis: founders personal and professional interest and values for healthy lifestyle, increase in the market awareness and demand for raw and organic cuisine (Ashraf, Ahmad, Nafees, Yousaf Ahmad, 2016). Additionally, on the need to educate and at the same time transfer learning to wider clientele base on benefits of healthy living. Nevertheless, many ventures in the business are faced with both internal and the external forces that acts for and against the strategy of the business. Define the problems facing pure The problem the organization is facing is adapting its business strategy in order to increase on the profitability in low-margin restaurant industry without necessarily compromising on their product offerings as well as sustainable practices in the business (Benn, Dunphy Griffiths, 2014). In order to offer recommendation on the possible approaches in addressing the problem there is a thorough examination of organic raw, as well as vegan market, and challenges along with internal and Analyze the case data Challenges facing pure organization External pressures These are the market challenges which the organization is facing these are as follows; Loose regulation In the organic industry it has received some critism when it comes to the regulation. The U.S. Department of Agriculture certified program only allowed up five percent of the product to contain the non-organic ingredients (Feldmann Hamm, 2015). The Canadian government had established on the organic product regulation, which was a mandatory certification process aimed to protect the consumers from misleading labeling, consumer confusion and the support to the domestic organic market (Valente Graham, 2012). There is a lot of skepticism on the part of the consumer which has remained high. Attracting mainstream There were various challenges to attract the mainstream population. Some individuals were unaware of the healthy living, they did not know how to replace these kinds of foods as well as maintain their current nutrient intake (Ashraf, Ahmad, Nafees, Yousaf Ahmad, 2016). Another, challenge was that the consumers were attracted to the convenient affordable food. Moreover, there was on the issue of taste which was an important criteria which pertain to the choice of food (Valente Graham, 2012). Internal size up This challenge pertain the strategy, performance and the capabilities of the organization. (Valente Graham, 2012). On the strategy the organization has a challenge of adapting the business strategy of increasing on the profitability especially in the low-margin restaurant sector without compromising on the quality of the product they are provide and maintaining on the practices of the business (Ravindran Jaiswal, 2016). The organization was previously performing well especially on their healthy food which attracted many customer, particularly during the peak summer season. Nonetheless, there was growing costs which were impeding on their profitability (Santhoshkumar, Reddy Sangwan, 2017). The issue was on their business model which was not favoring them and they did not have the capabilities to expand to the other markets. Goals and objectives of Graham and Buobo They aimed at providing the customer with the health benefit of raw, vegan and organic foods (Valente Graham, 2012). Offer exceptionally nutritious as well as delicious food while growing their business in sustainable and ethical manner (Feldmann Hamm, 2015). Build capitalize on the growing market demand for the raw, organic and vegan cuisine Utilize their restaurant as the vehicle of educating consumers on benefits of healthy living (Valente Graham, 2012). Pure competitive market Pure market was very competitive. In the Blue Mountain Resort there was new resort caf regarded as Royal Majesty Espresso Bar Bakery which provided the biggest competition to Pure since they served lattes, loose-leaf organic teas along with soups, sandwiches and the salads (Valente Graham, 2012). Additionally, these restaurants were all open to the locals and this eroded the consumer base of pure restaurant (Steffen, 2018). At Downtown Collingwood there were also variety of cafes sit down as well as fast food restaurant that competed also with pure and they offered fresh lunches and gourmet dinners. The sit-down restaurant for example Kelseys, Pizza Pizza as well as East Side Marios they were also trying to tap to the health trend through the menu they offered weekend visitor s(Ashraf, Ahmad, Nafees, Yousaf Ahmad, 2016). Thus, such competition seemed it was stiff for pure organization and they needed to change of their business model they adapted previously to enable them compete w ith these restaurants (Valente Graham, 2012). Pures current strategy The current strategy used the organization is to capitalize on growing market demand for the raw, organic, vegan cuisine. They also focus on gourmet healthy food which has helped them to attract many clients (Schaper, 2016). They were also utilizing promotional strategies which would enable them to reach and educate the mainstream consumer the benefit to health living. On the aspect of creating value to the customer, the organization educates them on the benefit of healthy living. The organization also provided consultation and cooking classes to many customers who had inquired about them (Benn, Dunphy Griffiths, 2014). On the aspect of differentiating at pure the consumer enjoyed gourmet cuisine for example the warm meals, wraps and salad. They offered pressed juices, elixirs and smoothies which other restaurant did not provide (Meas, Hu, Batte, Woods Ernst, 2014). The amazing thing with pure all their food were free of the refined sugars, meat, gluten or the dairy products. All the dishes which were prepared in the restaurant were one hundred percent certified of the organic ingredients even with the ketchup (Meas, Hu, Batte, Woods Ernst, 2014). Another differentiating aspect is that they offered a small retail selection of the organic foods, books and supplements to the consumers. Generate alternatives Strategic alternative available to pure Price focus: This is a market niche strategy where an organization competes on the cost. In the case of pure organization was growing costs which were impeding their profitability (Benn, Dunphy Griffiths, 2014). On this aspect they needed to evaluate their business model to increase on the profit. The use of this strategy targets the organization need to have a low-cost structure compared to the rivals (Mariano, Velasco, Locading Jr Fernandez, 2016). Since the organization wants to venture in the new niche market they could pursue this strategy. In the case of Pure it is also visible that there is differentiated customer segment with some of the rival restaurant providing non-organic products (Valente Graham, 2012). Adjacent businesses: In this strategy it involves entry to the niche area where pure core business would be to operate at their full or even near their full potential and be able to generate surplus cash (Benn, Dunphy Griffiths, 2014). They need to focus on the current customer preference to be able to seek growth opportunities for the business. Based on the case study Graham needs to focus on their existing customer and not exclude them eating healthy (Goetzke, Nitzko Spiller, 2014). Since most of their customers were weekend and the summer residents who participated in the local ski and hiking activities they need to focus more on them and provide products which they want. Criteria to Evaluate alternatives Pure organization need to utilize decision criteria in making choice between the alternative strategy they will utilize and incorporate in their business model to enable them compete efficiently in this market segment (Crane Matten, 2016). These criteria should be measurable and should be within the scope of the issue that the organization is trying to solve. Based on the problem that is affecting the organization there are some measurable characteristics to enable them choice the correct decision (Kolk, 2016). One is on the cost; the organization needs to compare the two strategic alternatives and identify on the cost of each when implementing it. Another element is the increase in the customer satisfaction (Goetzke, Nitzko Spiller, 2014). The main aim of the organization is focused on providing the customers with the best experience they ever had and this is ensuring that the products satisfy their wants. Therefore, on the two alternatives it is important to analyze which will bring more satisfaction to the customer and select it. Recommendations Based on the two alternatives is the adjacent business. This strategy overall benefit advocate the business needs to focus the current customer preferences to seek growth opportunities (Crane Matten, 2016). It also highlights that when making adjacency move, they need to develop new distribution channels (Valente Graham, 2012). The current customer should be the main focus since when they get best services and experience in the food they eat they could refer their friend on the experience they have had (Goetzke, Nitzko Spiller, 2014). They should also an extensive promotional strategy better than the previous they had previously. In any business when you have regular company, it is because you are offering them their preferences and with time they could easily refer others to the restaurant when they get to hear the good things that are happening. Expected outcomes It is expected that when the organization implement this strategy in their business model, there would be an increase in the number of the customer in the long run (Crane Matten, 2016). This strategy is like peer-to-peer marketing whereby you provide some with best service and in return they refer their friend due to the quality, customer service or satisfaction of that product (Crane Matten, 2016). This strategy would be effective in the long run and Pure would enjoy an increase in the number of customers. References Ashraf, I., Ahmad, I., Nafees, M., Yousaf, M. M., Ahmad, B. (2016). A review on organic farming for sustainable agricultural production. Pure and Applied Biology. Benn, S., Dunphy, D., Griffiths, A. (2014). Organizational change for corporate sustainability. Routledge. Crane, A., Matten, D. (2016). Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press. Feldmann, C., Hamm, U. (2015). Consumers perceptions and preferences for local food: A review. Food Quality and Preference, 40, 152-164. Goetzke, B., Nitzko, S., Spiller, A. (2014). Consumption of organic and functional food. A matter of well-being and health?. Appetite, 77, 96-105. Kolk, A. (2016). The social responsibility of international business: From ethics and the environment to CSR and sustainable development. Journal of World Business, 51(1), 23- 34. Mariano, M. F. G., Velasco, A. D., Locading Jr, O. H., Fernandez, L. M. A. (2016). Market Study on Organic-Based Rice and Vegetables in the Province of Tarlac. Philippine Journal of Arts, Sciences Technology, 1(1), 62-71. Meas, T., Hu, W., Batte, M. T., Woods, T. A., Ernst, S. (2014). Substitutes or complements? Consumer preference for local and organic food attributes. American Journal of Agricultural Economics, 97(4), 1044-1071. Ravindran, R., Jaiswal, A. K. (2016). Exploitation of food industry waste for high-value products. Trends in Biotechnology, 34(1), 58-69. Santhoshkumar, M., Reddy, G. C., Sangwan, P. S. (2017). A Review on Organic Farming- Sustainable Agriculture Development. Int. J. Pure App. Biosci, 5(4), 1277-1282. Schaper, M. (Ed.). (2016). Making ecopreneurs: developing sustainable entrepreneurship. CRC Press. Steffen, A. (2018). Exploring the Benefits of Employing Market Insights and Consumer Trends in Food Product Innovation: A Case Study from Germany. In Case Studies in the Traditional Food Sector (pp. 209-237). Valente, M., Graham, A. (2012). Pure organic food and Juice Bar Case study. Ivey Publishing.

Thank You For Arguing Terms Ethos Flashcard

Thank You For Arguing Terms: Ethos

A Students Guide to the College Application Process

Getting into college is no easy task. It doesnt matter where youre applying, what your grades are, or what youre looking to study, its one of the harder accomplishments to take on. But every year, students get into schools and set off on a four-year adventure that eventually starts their adult lives. Bryce Crawford is no different. This senior, who is headed off to Yale in the fall, spent endless hours crafting applications to a number of different schools. He wrote an open letter to the juniors about to take on the task of applying to college, and heres what he wrote: â€Å"Dear Juniors, Every year students enduring the front half of their senior year of high school experience dread as they enter the infamous college admissions process. I certainly wasn’t looking forward to spending hundreds of dollars on applications, writing tens of thousands of words aobut myself, and laboring for dozens of hours to make it all happen. When entering the process it’s not entirely uncommon for students to question their own worth - Have I worked hard enough to get into the school of my dreams? Am I smart enough? Am I good enough? What if every school rejects me? What do my parents and peers expect from me? These questions and more plague the minds of stressed-out, self-conscious, and under-rested teenagers. I applied to 9 schools - I was accepted to 4, waitlisted at 3, and rejected from 2. I wrote a little over 20,000 words in admissions essay, and spent quite a bit of my free-time during the second quarter of my senior year getting it all done. I was a good student, but I wasn’t a perfect student by any means. My transcript consisted mostly of As with a few Bs here and there, I was ranked 58 of 739 in my class on my six semester rank, and I wasn’t heavily involved in any sports or other strictly athletic activities. I was hesitant to apply to Yale because I never thought I would get accepted. I wasn’t ranked as one of the top 10 kids in my class and my SAT score was 100 points below their 50th percentile, so it seemed like I would be throwing $100 down the drain all for a rejection. After learning Yale was a Common App school and hosted ROTC I felt a little better about applying simply because I wouldn’t have to start the application from scratch and if I received an ROTC scholarship I could transfer it to Yale. I treated the Yale application no different than I treated any of my other applications. I’m not extremely analytic when it comes to my writing so I just wrote about what came to my mind first. I didnt look up any fancy vocabulary words to throw in my essays and I didn’t count the number of simple, compound, complex, and compound-complex sentences to make sure they were evenly distributed. I just wrote - the same way I’m writing to you now. When asked what inspires me I was honest: I talked about superheroes. When I mentioned my goals for society I talked about the impact watching â€Å"Bill Nye the Science Guy† had on me as a kid. Nothing was forced and nothing was unnecessary. Imagine my surprise when I was accepted to Yale! I couldn’t believe it. I’m extremely excited to be starting college at Yale this fall on an ROTC scholarship. If I had to give advice to the people who are entering the college admissions process, I’d say just be yourself and be honest. It’s unhealthy to research the average psychological profile of an admissions officer in hopes of engineering an essay that has a high likelihood of resonating with them. I’m willing to bet that the applications that are genuine and truthful are much more refreshing for the people that read them than applications that are too extravagant or planned-out. Put effort into writing your essays, but realize that you don’t need to write about the time you rescued a family from a burning building in order to make an effective essay. Instead, try taking the admissions officers on a journey showing dat-to-day life through your eyes. All you need to write about is the trut h. If my experience has taught me anything it’s that there is a light at the end of the dark scary tunnel that is college admissions. I don’t want to leave you with the misconception that the light represents admission to an Ivy League school - because it doesn’t. The light represents your bright future. If you’re planning to attend college then you will become part of an elite group throughout history that has had the privilege of higher education, and you likely live in one of the most well-developed countries in the world. Rest assured that you can and will be accepted to a college, and that in a matter of months this whole process will be over. There is a decision waiting for you at the end of that tunnel, but that decision is your own. You get to choose what you make of your education wherever you end up attending. I have friends attending all sorts of schools ranging from community college to UT Austin, Texas AM, Trinity University, St. Mary’s University, and many more. They didn’t find peace necessarily because they went to one college and not the other, they found peace because after months of biting their nails waiting for an answer they finally found finality in the decision. The answer they found should serve as a beacon of hope that the next amazing parts of their life are going to happen. Don’t stress yourself out about getting into this or that college, instead try to remain excited by the idea that you don’t know what college you’ll be attending. Every rejection you get just nudges you towards your mysterious future university, a university where you might discover a new passion or meet the future mother/father of your children. Your life is like a book being read to you, so embrace the foreshadowing that admissions decisions provide as you brace yourself for the next chapter.† If youre just getting started on the application process, make sure to search our database of admitted students to find schools that fit you. See essays, stats, and advice from thousands of students at colleges across the US and see where you fit in. Talk one-on-one with a mentor to get personalized advice on your process.

Rock and roll music

Rock and roll music Rock and roll music Rock and roll music has changed the dominance of the European fine-art music though introduction of new fundamentals into the contemporary music arena. The introduction of new performance styles has essentially changed the previous legitimacy associated with performance. For example, majority of performers are perceived as being juveniles. This is because of their close association with social ills such as fornication and drug abuse. Rock and Roll music has led to the development of a new musical landscape with regard to events of the western civilization era. This has led to the a negative perception on civilization. Mainstreaming aspect of the American culture has also contributed significantly to the growth of rock and roll. This is especially on account of revolutionary aspects. Budds remarks, At the heart of the issue is the mainstreaming of attitudes and practices, musical and otherwise, that represent fundamental departures from those institutionalized by the power culture since the colonization of the United States (502). Rock and Roll represents the emergence of youth independence on account of development of new attributes like openness. This has led to significant of competition as a variable in the musical industry due to its profitability. Leaders in the recording industry condemned music from competitors as being culturally and socially irresponsible (Budds 503). Factors drawing the audience to Rock and Roll included spontaneity and the musical process. Language is another important element, for instance, the development. In Tin Pan Alley lyrics your are the angel glow that lights a star (Budds 504) I rock em, roll em all night long: Im a sixty-minute man (Budds 505) Finally, Rock and Roll music has a strong ethnic affiliation. Rock and Roll music has been used as a means of communication, preservation, and renewal of their cultural identity under poor social conditions (Budds 507).

The importance of marketing in travel and tourism Essay

The importance of marketing in travel and tourism - Essay Example There are several factors that impact the image of a company: advertising (any paid form of performancing the ideas, production and services); personal selling (the advertising for one or several potential clients which takes place while negotiations and aimed to have long-term realtionship between the companies); sales poromotion (stimulating arrangements selling the pruducts and services); public relationship (development of the relatiuonship between the companies with the help of creating a good reputation). (Peter D. Bennet) As for air companies, it should be mentioned the the way of creating an image is the quality of the services they produce. Product is the indicator of the organization. So a great attention should be paid to the quality of products and services. According to the marketing concepts, the companies achieve the competative advantages by working out the proposals which meet the needs of the comsumers more that the competative companies do. The companies can gain the competative advantage by reducing the price, and better quality of the production. The companies should consider not only the consumers’ needs but the strategies of the competitive companies. The first step in this direction is competitor analysis – the process of defining and evaluating the competative companies. The next step is working out the competitive strategies, that would help to have a good position at the market and gain the competitive advantage. (Leslie de Chertony). In order to achieve success and just to survive companies should change their philosophy. To win a good position at the contemporary market the companies should be consumer oriented. It is impoartant to know everything not only about production but about the creating the customer value orientation. It is very important to satisfy the customer’s expectations and to define the level of satisfaction. Usually the

What concepts and theories best capture the predicament of forced Essay

What concepts and theories best capture the predicament of forced migrants in the 21st century - Essay Example This presents a challenge, as countries who are absorbing an influx of voluntary migrants may not have enough economic opportunities for the forced migrants. Additionally, because the same conditions exist for the voluntary and the forced migrants, forced migrants may have difficult attaining refugee status, which means that they might not be accepted by the receiving country. A forced migrant is somebody who is forced to leave their home to seek refuge because of the possibility of being persecuted in their home country (Davenport et al., 2003). They may either seek refuge inside the borders of their own country, in which case they are internally displaced or in another country, in which case they are refugees (Castles, 2003, p. 5). The first kind of migration examined will be that of forced migration. There are many types of forced migrants. Refugees is one type, and these are people who have been displaced because of war in their home country (Castles, 2003, p. 5). They can be contrasted with æ ® ¿sylum seekers,in that every country has the right to define what constitutes a refugee, and every government must grant a person the status of refugee. Therefore, an individual is granted the status of æ ® ¿sylum seekeruntil the government grants them the status of 途efugee(Castles, 2003, p. 7). Refugees may also refer to persons who leave their home country for fear of persecution on the basis of race, religion, nationality or membership of a particular social group or political opinion (Davenport et al., 2003, p. 28). While the refugees are individuals who seek asylum from a country other than their home country, internally displaced migrants are slightly different, according to Adelman (2001). Adelman (2001) states that the internally displaced also leave their homes because of fear of persecution, like refugees, but, unlike refugees, the internally

Auditing Essay Example | Topics and Well Written Essays - 750 words - 6

Auditing - Essay Example It has been noticed that frauds related to theft of inventory have a direct impact on the income statement of the company. Loss due to theft is directly proportion to decrease in profit (Week, 4 2012). There are following ways Mr. Franklin can reduce the probability of risk through theft. Access Control is like security measures these measures are taken so we can prohibit any kind of unauthorized entry in some restricted area (Audit Risk Assessment, Page 31), by this risk of theft of any asset can be reduced to a minimal level if the access is restricted to a minimal level then there is less probability of any kind of fraud or misrepresentation e.g. If there is only one person who is managing all cash related affairs and he is the only authorized person who have access to cash so, in such a scenario, the probability of theft will be low. It is necessary to count the assets periodically and then compare it with our records (Audit Risk Assessment, Page 381). It is quite essential to safeguard our assets from theft. It can provide you detail if there is some sort of difference between counted assets and recorded assets then we need an explanation. For that reason, first of all we need to understand the concept of materiality and we have to understand which category of goods is valuable to us (Week, 5 2012). It is a concept in which we use more than one person to complete a task; it means that we have to include different personal to execute a single transaction (Audit Risk Assessment, Page 380) so work of one individual is being cross checked by another individual. In such setup, there is a possibility that the risk of theft will reduce. But we have to make sure that no one is performing any duty which is mismatched. It is quite a good way for an internal control. The other risk the hospitality industry was exposed to a risk of fiddles or