Pop-Tarts BRAND ANALYSIS PROJECT Research Paper

Pop-Tarts BRAND ANALYSIS PROJECT - Research Paper Example In addition, the intervention would improve the presence of the product in the market. In addition, the Company should shift its attention to the social media. In the meantime, people are shifting to social media is order to look for information concerning their products of choice. Furthermore, they are using the platform to assess the reviews of the people who have already used the products (Natow and Jo-Ann 109). This would enable the company to reach a mass market. On the other hand, the marketing department can use the platform to chat with the customers and understand various aspects that affect their consumption behavior. This would make it possible for the business to make changes on the product in order to satisfy the interests of the target market. In the past few years, there has a stiff price war between Pop-Tart and competitors products such as Toastettes, Toastables, and Toaster Strudels. This aspect is threatening the market share of the business and competitive advantage of the product. As a result, The Company should invest in the latest technology in order to lower the breakeven price. Furthermore, the company should invest heavily on improving operation efficiency, an aspect that will play a significant role in reducing unnecessary costs. This will make it possible to reduce the price of Pop-Tart in the market. Pop-Tart recorded sales have been in an increasing trend over the years However, if the company focuses more on the Spanish speaking community, it is likely to gain ground and recover its lost market share. The product has dominated the US, Canada, and UK market (Natow and Jo-Ann 76). However, in Canada and UK, the product is facing stiff competition from the local firms. This is because the firms are taking advantage of the local cultures which advocate for the consumption of locally produced goods. In addition, people in this region want to be associated with a company that